Saxo.com’s Virtual Bookstore.

Share

About this article.


Related articles.

Norwegian takes Norway on a memorable joyride in NYC.

Through an interactive digital screen in a shopping mall in Oslo, visitors could go on a real-time mini trip in New York City. The initiative was created to raise awareness of the airline’s long haul destinations. Read more

Walkers transforms London Bus Shelters into tweet-activated vending machines.

Walkers launched a UK first for out-of-home advertising, by unveiling three tweet-activated digital vending machines at bus shelters in central London locations. Read more

40% of Danes rarely read fiction, and the younger generation primarily use other cultural facilities such as music, movies and YouTube - services that are online – rather than physical books.

So, to boost their sales, SAXO.com wanted to demonstrate to the Danish people how easy it is to purchase books or e-books via smartphones and tablets with just a simple click.

In an exclusive collaboration with Clear Channel Denmark, SAXO.com designed a dominating and impactful creative in the Copenhagen metro, converting the busiest metro station on the network into the biggest virtual book store ever seen in Denmark.

Travellers were prompted to scan the books using QR-code technology to purchase a printed book or an electronic copy.

Six weeks after the campaign, Saxo achieved outstanding results, seeing a significant increase in both revenue growth and brand awareness.  The campaign also generated great widespread press coverage.