Exclusive interactive campaign designed for MSN in San Francisco.

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Clear Channel Outdoor North America designed their first interactive campaign that offered mobile content delivery.

 

Objectives:

Reveal the all new look and feel of MSN, designed exclusively for Windows 8, encourage people to experience content from MSN first-hand, provide content in real-time utilizing the MSN RSS feed, and demonstrate how articles load and update 4x faster than the competition, providing instant access to the information you want.

 

Idea and execution:

In collaboration with MediaVest and Monster Media, Clear Channel Outdoor launched their first-ever interactive campaign that offered mobile content delivery.

72 bus shelters with digital screens in the heart of San Francisco invited users to interact by scaling and rotating tiles on the idle screen. Upon selecting from 8 verticals, users could pull up and browse the latest story headlines. For the headline selected, consumers had the ability to receive the full article through an option of SMS or QR Code and read the article on-the-go from their own handheld device.

 

Results:

- More than 30,000 unique users engaged with MSN interative content.

- Sports was the most popular category selected at 30%.

- 66% of users chose to receive articles via SMS Text Message over QR Code.