Clear Channel Sweden: Causing a storm in the metro.

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In Sweden, Pharmacy store chain, Apotek Hjärtat wanted to create differentiation through the use of innovative digital technology to create an engaging experience for consumers for the launch of their new collection of hair and skin care products.

Apotek Hjärtat utilised Clear Channel’s Play digital network in Stockholm’s metro to run a fun, creative campaign incorporating the addition of motion sensor technology.

The creative depicted a video image of a woman with long, perfectly groomed hair, but as a soon as a subway train is pulling into the station, the sensors pick up the movement which triggers the creative to change, showing the woman’s hair being blown all over her face.

Watch the video here