Clear Channel, British Airways and OgilvyOne take digital out-of-home to new heights.

In a world-first, British Airways (BA) planes flying over London’s Chiswick Towers and Coventry House site in Piccadilly – part of Storm, Clear Channel UK’s new premium brand - will trigger advertising creative displaying real-time data of that plane, including destination and flight number. Read more

Paul McCartney teases launch of ‘NEW’ album across Clear Channel Outdoor’s global digital network.

Paul McCartney will be teasing the launch of his forthcoming solo album, ‘NEW’, with a creative digital out-of-home campaign that will run exclusively on Clear Channel Outdoor’s international network of digital screens and billboards screens in over 30 major cities in 18 countries around the world. Read more

Lady Gaga Partners with Clear Channel Outdoor in a Global Unveiling of New ARTPOP Album Cover.

Clear Channel Outdoor announced that international recording artist Lady Gaga will reveal the cover artwork for her new album, ARTPOP, for the first time, in a piece by piece unveiling on Clear Channel Outdoor digital billboards and screens in major cities across the globe. The company is pushing the boundaries of its unparalleled international footprint and digital technologies with this first-ever out-of-home campaign that sequences a stepped reveal of advertiser creative in unison across the world. Read more

CCO announces expansion of digital network in LatAm at the Festival of Media LatAm.

The company has the largest outdoor digital network in the region, with a total of 45 digital panels (up from 30 in 2012), with 15 in Chile (up from 12 in 2012), 16 in Mexico (up from 8 in 2012), and 14 in Peru (up from 10 in 2012). Read more

The revolutionary out-of-home reboot.

An authored piece by Suzanne Grimes, President and COO, Clear Channel Outdoor North America. Read more

Out-of-Home media augments consumer experience, amplifies brand engagement.

Argues Vicki Lins, EVP & CMO at Clear Channel Outdoor North America. Read more

Clear Channel collaborates on biggest budget digital out-of-home campaign for Despicable Me 2.

The first ever mobile-controlled, personalised, geo-specific Digital Out of Home campaign to span 5 European territories - UK, France, Spain, Norway and Finland - kicked off in the UK in June. To promote the theatrical release of Universal Pictures' Despicable Me 2, an interactive campaign will run on Clear Channel’s network of digital screens in shopping malls, inviting consumers to control and personalise the on-screen creative via their mobile phone. Read more

Clear Channel Outdoor appoints Pru Parkinson as Global CMO.

Clear Channel Outdoor has announced the promotion of Pru Parkinson to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing and internal communications. Read more

Clear Channel billboard produces 15,000 litres of drinking water out of thin air.

Launched at the end of 2012, the billboard is now a prominent feature of the skyline in Bujama, a small village community just south of Peru’s capital city, Lima. The unique billboard is the product of a partnership between Clear Channel’s Peru team, researchers at the University of Engineering and Technology (UTEC) in Lima, media agency MediaConnection BNP Peru and advertising agency, Mayo Draft FCB Perú.​ Read more

William Eccleshare debates the future of advertising at the Bloomberg Next Big Thing Summit.

The ‘Next Big Thing’ comes from of one of the oldest, with out-of-home advertising being transformed by new technology that allows consumers to purchase directly from outdoor ads through their mobile devices. That was the key point at the Bloomberg Next Big Thing Summit, held in New York on September 16th. Read more