Clear Channel collaborates on biggest budget digital out-of-home campaign for Despicable Me 2.

The first ever mobile-controlled, personalised, geo-specific Digital Out of Home campaign to span 5 European territories - UK, France, Spain, Norway and Finland - kicked off in the UK in June. To promote the theatrical release of Universal Pictures' Despicable Me 2, an interactive campaign will run on Clear Channel’s network of digital screens in shopping malls, inviting consumers to control and personalise the on-screen creative via their mobile phone. Read more

Clear Channel Outdoor appoints Pru Parkinson as Global CMO.

Clear Channel Outdoor has announced the promotion of Pru Parkinson to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing and internal communications. Read more

Clear Channel Outdoor’s ScreenPlay study.

Digital out-of-home campaigns that fail to use the unique features offered by the medium represent a lost opportunity to the global advertising sector valued at up to $2.3bn a year, according to a new study from Clear Channel Outdoor (NYSE: CCO). Clear Channel Outdoor operates some 4,700 digital screens in 18 markets globally, but has found that 3 out of 4 campaigns run on digital screens are not using digital features and capabilities to their full potential, with advertisers losing billions in media value as a result. Read more