Everyone is more connected than ever. Consumers are connecting with brands and each other, every hour, of every day, everywhere. They want to engage with brands when they want to, in real-time, and on the move.
The use of QR codes has grown significantly and, what's more, NFC technology is increasingly known and recognised by consumers. 88% of smartphone owners would consider using NFC/QR if they saw a poster that interested them*.
With Connect, Outdoor advertising bridges the gap between the physical and virtual worlds, enabling advertisers to get personalised and contextualised messages into consumers’ hands when they are most receptive.
*Clear Channel and Posterscope – UK and US 2014