How we see it: campaigns.

Clear Channel’s #hotlist August 2012.

August 2012 issue featuring:

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Nike 'Game on, World'.

Play screens.

Why it made the list

Create team worked in partnership with the brand
Touchscreen allowed users to get more information about the new technology that links Nike trainers to an iPhone or Fuel band via exclusive video content
Also enabled users to look in closer detail at the differing elements of each shoe

Client: Nike
Country: UK
July 2012

Arroz Sabroz.

Create Supermarkets.

Why it made the list

Creative brand awarenes campaign developed by Create team took 100% of outdoor spend
Great PR opportunity
Highly visual, creative execution

Client: BP
Country: UK
August 2012

BP, Olympics.

Cromwell Road.

Why it made the list

Features a variety of Olympic and Paralympic athletes on cut-outs measuring over 6m high, each surrounded by the BP “Helios” ring
Hand-sculpted custom-made Olympic-style torch stands over 6m high and 5m wide with fibre glass flames lit internally with synchronised LED lighting to simulate moving flames
Special-build includes some of the biggest single pieces of OOH ever installed
Hugely impactful, generating positive PR coverage for the brand

Client: BP
Country: UK
July 2012

Natural History Museum.

Create, buses.

Why it made the list

Fun, tactile campaign
Appeals directly to children
Experiential design replicated the noises bugs make

Client: Natural History Museum
Country: Sweden
August 2012

Heritage Bank.

Adshel special build.

Why it made the list

Encourages passers-by to interact
Strategic placement near competitor banks
A skyward facing message placed on the roof of the shelter targets competitors

Client: Heritage Bank
Country: Australia
July 2012

Ladbrokes.

Adshel, Create.

Why it made the list

Witty, humorous campaign to highlight the brand's support of the European Cup
Instant reward for those who interact with poster
High PR value and word-of-mouth effect

Client: Ladbrokes
Country: Ireland
July 2012

Logitravel.com.

Digital billboards.

Why it made the list

Campaign utilised the flexibility and creative possibilities offered by digital to communicate their multiple holiday offers
New client to Outdoor, having previously favoured newspaper and online advertising
Targeted locations of digital screens allowed brand to position its campaign across Barcelona and Valencia

Client: Logitravel.com
Country: Spain
July 2012

About this article.

Posted by Lucy Puddefoot, 31 August 2012
Category
- campaigns
Tags
- advertising,
- campaigns,
- creative,
- hotlist,
- inspiring,
- outdoor

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