Clear Channel Play represents our dedicated, premium digital media portfolio providing a new way for brands to meet people when they are active and out-of-home. Clear Channel Play opens up new possibilities for advertisers to engage with people due to our ability to provide increased Creative Richness, Relevance, Immediacy and Engagement.
Our global digital out-of-home network now consists of more than 5,200 screens in 23 countries across Asia-Pacific, Europe, Latin America and North America. These are in multiple formats in multiple environments including airport, rail, metro, malls and flagship sites such as Piccadilly Circus in the UK, New York's Times Square in the US, and La Défense in Paris.
Out-of-home provides an ideal platform for advertisers to enhance their campaigns through mobile marketing. Through mobile technologies such as NFC, QR codes and WiFi, we provide a mobile platform that allows advertisers to display customised messages on mobile devices and activate campaigns digitally by turning each poster site into a launch pad to other online channels.
We have dedicated Play teams across our global network. Their experience in developing premium digital networks and working in partnership with advertisers and agencies has resulted in innovative and inspiring campaigns across the world.