Digital out-of-home campaigns that fail to use the unique features offered by the medium represent a lost opportunity to the global advertising sector valued at up to $2.3bn a year, according to a new study from Clear Channel Outdoor (NYSE: CCO). Clear Channel Outdoor operates some 4,700 digital screens in 18 markets globally, but has found that 3 out of 4 campaigns run on digital screens are not using digital features and capabilities to their full potential, with advertisers losing billions in media value as a result. Read more
Nalden, co-founder of WeTransfer, on how technology has opened up opportunities in both creative production and execution as well as making WeTransfer a truly global community…
Nalden, co-founder of WeTransfer, on how technology has opened up opportunities in both creative production and execution as well as making WeTransfer a truly global community… Read more
Patrick McGregor is an artist trained in hand-painted billboard ads and fine arts since 1993. His work spans the past two decades, delivering extraordinary outdoor ads for a host of companies ranging from Nike to Marc Jacobs as well as galleries.
Tait Roelofs (aka T8) is a Los Angeles based artist working in various media, mainly painting, sculpture, and video. T8 has exhibited in numerous art fairs including Art LA, Scope NY, Pulse Miami, and at the ISLIP Art Museum in Long Island. He has had many solo and group shows in Los Angeles and New York. He is currently represented by De Soto Gallery in Los Angeles.